As you probably know by now, links control the web, and if you want to make it to the top of any search engine, you need to get high quality backlinks to your page. It’s currently the best way to bring more traffic to your website and increase exposure to your brand. However, this isn’t nearly as easy as it sounds.
For a long time, guest blogging was considered the best way to get quality backlinks. It’s still an effective method, but it’s quickly losing popularity. Publishers are becoming wary of the many requests to write on certain sites, and they’re becoming more strict on their publishing guidelines, as a result.
Feel free to continue guest blogging, but it might be a good idea to begin relying on other methods of backlinking as well, just in case any of your publishers decide to remove your links. Here are a few suggestions you may not have tried when it comes to enhancing backlinks.
1. Provide Testimonials
Get your link on a website by providing a testimonial. Companies love it when you try out a product and offer feedback they can use to sway customers. Simply write a review and include both your name and company name at the end.
2. Use Multimedia
From posting high quality images to creating useful videos, multimedia can be very useful in obtaining backlinks for your content. For example, if you post a photo of a product you’re trying to sell on social media, you can link the photo back to a high quality blog post about using that product in context.
3. Join HARO
This website acronym stands for “Help a Reporter Out.” This website will send you daily emails looking for sources. You can provide those sources either through your existing blog content or through a quote from you. As long as your credentials meet that reporter’s standards, you’ve earned a backlink to your homepage.
4. Focus on Outdated Resources
Industry websites become outdated all the time. They’ll change names, move to a new URL, shut down, or stop offering a service. As a result, any content that’s been linked to that website will be broken and outdated. You can take advantage of that by finding these outdated resources within your industry, and offering to replace the links to a blog on your website instead. They’ll likely be interested because broken links are bad for SEO.
5. Take Advantage of Infographics
Everybody knows about infographics, but it’s surprising how many people choose to ignore their potential when it comes to backlinks. Publishers are always looking for good quality infographics with dynamic content, and you can deliver one with a link to your website attached.
6. Offer Free Services to Bloggers
Many companies choose to sell their software products, information products, or consulting services to amateur bloggers. Instead of selling it to them, offer it for free in exchange for a mention of your site in their next post or two. Most bloggers will be happy to take you up on the offer.
7. Try Traditional PR
Get featured in your local newspaper’s website with a post, photo, video, infographic, or any other form of media, complete with a link to your site. Direct mail can also be very useful for traffic leads.
8. Reclaim Links
Another great way to get free links is through link reclamation. Begin by finding mentions of your company or products that don’t actually link back to your site. Then, email the publisher with a friendly reminder to add your link for copyright reasons. This is a great way to take a proactive stand on earning high-quality backlinks.
9. Take Advantage of Link Roundups
This SEO technique is actually fairly simple, and it involves publishing content for the sake of linking to your content. It sounds a little too good to be true, but it’s not. Begin by finding link roundups in your niche, then write the article accordingly, and email the publisher of your interest about publishing your roundup.
10. Use Scoop It, Quora, and Industry Forums
These websites are the fastest ways to get nofollow links. In other words, these links do nothing for search engine rankings, but they do help to bring more traffic and leads to your blog. Many marketers ignore these sources of web traffic because they’re seeking only dofollow links, but there’s value in getting your content in front of highly-targeted audiences.
11. Publish in Directories
Marketing in directories may not have the same power it used to, but it can still be used for the sake of backlinking. Directories, including R-TT Directory, So Much, and Directory World are great places to claim some quality backlinks for your site, even if other marketing aspects are moot.
12. Share Audio
Audio sharing sites are always looking for content, which is the perfect opening for you. It doesn’t matter if your niche has nothing to do with music or if you have very little experience in the field. These sites are Google trusted and approved, which means that backlinks on this site have built-in credibility. Developing high-quality audio recordings of music, prose, poetry, political talk, and other topics streamed regularly is a great way to develop backlinks for your site.
13. Harness the Power of Google+
Did you know that Google+ profiles actually allow for contextual dofollow links? Google and other search engines put special emphasis on social signals to improve your rankings, and Google+ is one of the most lucrative social sites for improving rankings. Spending quality time on the site’s profile can lead to some valuable backlinks.
14. Stick with Quality Content
All of these tips and tricks for quality backlinks are effective and useful, but when it comes down to it, the best way to get quality backlinks is to develop high-quality content. Today, that generally means long form content that uses credible sources, is useful to the reader, and remains relevant.
Once you’ve mastered the art of high-quality content and developed some good methods of distribution, you’ll be well on your way to valuable backlinks.
Anna is a freelance writer, researcher, and business consultant from Olympia, WA. A columnist for Entrepreneur.com, iMediaConnection.com and more, Anna specializes in entrepreneurship, technology, and social media trends. Follow her on Twitter and LinkedIn.