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How to Increase Organic Traffic to Any Website: 10 Smart Tactics

Organic traffic doesn’t come easily. 

But if you apply the correct SEO strategies and commit for the long haul, your hard work will eventually pay off.

Search engine traffic is great because it’s relevant and targeted.

For most websites, organic traffic converts much better than traffic from social media or other sources, and is also much more consistent.

If you want to learn how to increase organic traffic, these are the 10 most important strategies to apply right now:

1. Identify your website’s good and bad links

2. Remove and disavow bad backlinks

3. Blog about your user’s questions and problems

4. Be a contributor on reputable sites in your industry

5. Do keyword research and create a keyword database

6. Optimize your meta data and content

7. Create quality content on a regular basis

8. Create a powerful internal linking system

9. Encourage readers to link to your website

10. Monitor your SEO progress and incoming links

Looks simple enough, right?

Let’s move on to the science part of increasing organic traffic.


how to increase organic traffic

How to Increase Organic Traffic to Any Website: 10 Smart Tactics

1. Identify your website’s good and bad links

For the last years, backlinks have been the essential element of SEO.

Even though there are rumors that claim their value will decrease in the future, many Googlers (including Matt Cutts) have confirmed that links will remain a major ranking factor for the coming years.

Sure, you can get traffic from Google without many links, or with just a few of them.

But the truth is you’ll never be able to compete with the most authoritative sites in your industry without building or earning quality backlinks.

If you’re serious about improving organic traffic for a site, you have to know which backlinks are helping your SEO and which ones are a threat to your rankings. I’m sure you already know that not all backlinks are good, and good search engine optimization is not only about the number of backlinks you have.

To get good SEO results and continuously increase your organic traffic, you have to analyze all your site’s backlinks and compare their value.

Once you’ve identified your best backlinks, try to get more of the same.

These are some of the most important elements of a good backlink:

  • The link is from a relevant website in your industry
  • The link is contextual
  • The link is from a high-quality article
  • The link is dofollow
  • The link was added by an editor or site owner and not automatically built
  • The link is from a site with a good Domain Authority and Trust Flow

Monitor Backlinks can help you pinpoint all these elements (and more) with its world-class, in-depth backlink tracking. All you have to do is add your domain to track all your new backlinks and determine their quality with just a few clicks.


how to increase organic traffic


Sign up for a no-risk free trial here to try it out for yourself

2. Remove and disavow bad backlinks

Unfortunately, it’s impossible to avoid bad backlinks. All websites have some, including popular and trusted sites.

But the more bad links a website has, the harder it’ll be to increase its rankings and get more organic traffic. Too many low-quality links can even cause Google penalties.

You can improve your rankings in Google by getting rid of the bad backlinks.

Here’s how to do it:

After going through the first step and analyzing all your backlinks, tag all the bad ones that you want to get rid of.

If you’re using Monitor Backlinks, this step is extra-simple. Just select all the links you want to remove and click “Mark” from the top menu. From there, you can mark the links as “Bad” for easy reference.


how to increase organic traffic


Now, with a list of your bad links, you have to try and remove them. Do email outreach first and send a request to the site owner to remove their backlink to your website.

Don’t get discouraged if that doesn’t work for all of the backlinks. It happens often.

Monitor Backlinks will automatically check the status of your links daily and send you email alerts if any of them is removed or deleted, so you won’t have to check manually to find out if the links were removed.

With the backlinks you couldn’t remove, create a disavow report and submit it to the Google Disavow Tool. You can do that from within Monitor Backlinks too—here’s a guide that takes you through the steps.

3. Blog about your user’s questions and problems

If you have an online business, surely you’ll get a lot of questions from your potential or existing clients.

In fact, even if you have a content-based website, people will have questions that need answers.

So instead of giving a short reply to each question by email, write detailed content that addresses the problems and concerns of your users.


Because people tend to type the same questions into Google.

If you have content that answers that question thoroughly, you could appear in the first results for the query—a great way to drive targeted organic traffic.

4. Be a contributor on reputable sites in your industry

One of the best ways to promote your website is to become a contributor on the most popular websites in your niche. This is how you can get your website in front of an already-established community and get more referring traffic.

As well as a backlink that’ll have a positive impact on your SEO!

Just be aware that guest blogging on low-quality websites can have a negative impact instead. So, be very selective when choosing the websites to write for.

Read this article for some great tips on how to get the right guest blogging opportunities.

5. Do keyword research and create a keyword database

Keyword research is a very important process for SEO as it can tell you the exact phrases that people are using to search on Google.

Whenever you write a new blog post, you should check the most popular keywords—just don’t be too obsessed with search volume. Longtail keywords are valuable opportunities with lower search volume, but you can rank for them more easily.

The best way to find keywords is with Google’s Keyword Planner or Neil Patel’s Ubersuggest.

6. Optimize your meta data and content

The first thing Google looks at when ranking your website is the meta data and the presence of keywords in the first paragraphs of your content.

If your meta data contains information about the user’s queries, your website has a higher chance of ranking.

This is what to do:

  • Optimize meta titles and descriptions with your target keywords
  • Optimize images titles, alt tags and descriptions with your target keywords
  • Make sure your target keywords appear in the first paragraphs of your content (but avoid keyword stuffing)

7. Create quality content on a regular basis

You’ve heard it a million times before: Content is king.

And that’s true. Quality content will naturally attract backlinks and social media shares as well as improve the overall user experience on your site.

Good content is just not enough anymore. Your articles have to be outstanding and much better than your competitors’ content.

Don’t write useless articles just for the sake of publishing something new. Instead, concentrate on quality and make your content stand out from the crowd.

The competition is increasing as we speak, and quality will be the only way to succeed.

8. Create a powerful internal linking system

The easiest way to create backlinks to your existing articles or landing pages is by using a good internal linking system. Internal links are not only valuable for SEO, they’ll also keep your readers on your site for longer.

By linking to relevant posts you’ve written before, you can build quality links on your site and use the anchor text you prefer.

9. Encourage readers to link to your website

As I said earlier, more naturally earned backlinks will help you get more organic traffic and improve SEO.

You can encourage your readers to link back to your website by including a small widget at the bottom of your posts. Just as you have social media sharing links, an embedded linking widget will increase your chances of getting backlinks.

However, don’t directly ask anyone to link to your website. The goal is to make it easy for others to link to your website, not force them to do so.

10. Monitor your SEO progress and incoming links

Organic traffic acquisition and SEO is a never ending process.

No matter how much traffic you have now and how well you’re doing with your SEO strategy, you should never neglect and ignore your progress.

Always monitor how your organic traffic is evolving from week to week, and analyze what’s worked best and what didn’t.

With time, your website will attract backlinks, and all of them have to be analyzed. I’d suggest analyzing new links every month to see if the ones you’ve received lately are good or bad for your SEO.

With the Monitor Backlinks SEO tool, you can automate the tracking process and ease things up for you.

You’ll get SEO progress reports automatically every week, and more importantly, you’ll be informed whenever your site earns or loses backlinks.

And that’s how you increase organic traffic to your site!




Thank you for a great article. In item #9 you mention a linking widget to make it easy for other website owners to link to your posts. Can you please point me to some that will work well on WordPress?


Great article! I didn’t know how to remove bad links before. And I need to start blogging too. It’s really easy to blog posts to answer customers questions. Thanks for sharing this article.

Shamsudeen Adeshokan

Hi Felix,

In my experience, I have seen that writing your content in response to a user’s question is the best approach to content development.

Instead of researching for high volume search keyword and writing your content around the search phase, focus on fulfilling your readers needs and winning the search engine game might be a bit easier.

Plus, you can discover hidden keywords even the most sophisticated keywords research tools on the net won’t show you.

Thanks Felix, useful list on improving SEO traffic.

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