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​12 Valuable SEO Quotes That Are Both Motivational and Actionable

Most quote posts are all about motivating you to take action.



And while I’m all about reading and being inspired by these types of posts, I want to give you something that I feel is a bit more beneficial than just cleverly-worded sentences.

Sure, I could’ve chosen the quotes that were “most memorable.” You know, the ones with the most flash and punchiest lines.

But I decided to go another route and opted for function over form.

Which means I can pretty much guarantee you two things about this post:

1. You’ve never seen these quotes together in another SEO quotes list before.

2. These quotes will speak truths to how you will succeed with SEO in 2018 (and beyond).

Best of all, I’ve included the best ways to put these quotes into practice in your own business.

Let’s dive right in!

​12 Valuable SEO Quotes That Are Both Motivational and Actionable

SEO Quotes on Link Building

1. “Sadly, much of the content being published is simply not worth linking to. 75% of it is getting zero inbound links. So forget the ‘more is better’ approach to content if you want links. Go with quality instead. Your content will generate links only if it is truly exceptional—’remarkable,’ as Seth Godin would say.”

— Brian Sutter,


Key Takeaway

Amidst the ceaseless calls to find more sources for building backlinks, it’s easy to forget what lies at the heart of effective link building …

creating high-quality content your audience wants to consume.

Focus on that (and get it right) and you’ll see how much easier it is to get high-quality backlinks from top-tier sources.

Online tools like BuzzSumo make finding winning content ideas a breeze. Search any topic (or domain) and instantly get back the most shared posts related to it to inspire your own content creation.



2. “For people to discover your website, you need to build pathways and big, flashing signs that lead them there. In digital marketing terms, this means you need links, links and more links.”

— Luisito Batongbakal,


Key Takeaway

There’s no such thing as “build it and they will come.”

You have to proactively place your content in front of people who matter. Those people who will link back to your content and share it with others, who will then do the same.

Remember, the more quality links to your content, the better your chances it’ll rank higher in the SERPs.

You should always be on the lookout for new link building opportunities and strategies that you can customize to work for you.

3. “Focusing on quality [backlinks] over quantity is what can help to protect your site as Google updates.”

— Adam Riemer,


Key Takeaway

The best defense for any Google algorithm update is a portfolio full of high-quality backlinks.

The old adage “the more the better” is only true in link building if the “more” doesn’t include low-quality links from spammy sources.

Your link building strategy should always focus on quality over quantity.



Monitor Backlinks is the go-to tool for this—you can monitor and manage your backlinks, find high-quality link sources and stay up-to-date on important keyword rankings.

The tool shows you all your current backlinks as well as all the important metrics you need to know to maintain the quality of your backlink profile.



Keep an eye out for backlinks with low Domain and Page Authority, high Spam Score and a large number of external linking domains—these are all signs that the link could be low quality and leaving your site open to a Google penalty.


SEO Quotes on Technical SEO

4. “No website can stand without a strong backbone. And that backbone is technical SEO.”

— Neil Patel,


Key Takeaway

On-page SEO and off-page SEO may be flashier, but it’s technical SEO that forms the sound foundation for all other SEO efforts.

It consists of behind-the-scenes optimizations like site architecture, page load speeds, data markups, mobile friendliness and more.

And Google seems to be giving it even more attention this year. So make sure you’re not neglecting it.

Lipperhey is a great online tool that analyzes your site for any technical SEO issues and recommends fixes.



You can also check out this handy resource from Alexa that walks you step-by-step through how to perform an effective technical SEO audit on your site.

5. “The slower your sites load, the more visitors and revenue you’ll lose out on. Faster loading pages lead to a better overall website experience, hence Google’s move toward making it a mobile ranking factor.”

— Anna Crowe,


Key Takeaway

There are two takeaways from Anna’s quote:

1. Slow sites equal fewer profits and visitors.

2. Page load speed is an important Google ranking factor.

And now, with the mobile-first index update rolling out in July of this year, mobile page load speed has never been more important.

If you haven’t yet invested the time (and resources) to optimize your site’s speed, do it now.



Just head to Google’s free PageSpeed Insights Tool to find out exactly how fast your site loads on mobile, as well as recommended changes to make it faster.



6. “… The SEO’s job today is more than keywords and backlinks. It’s more than metadata optimisation. It’s more than even content. It’s the assurance of a frictionless user experience while delivering the right information at the right time—and in a timely manner.”

— Dainius Runkevicius,


Key Takeaway

Your site visitor’s experience should be as smooth as butter from beginning to end.

Technical SEO allows you to achieve this experience in two main ways:

1. UX Optimization. Making your site extremely easy to interact with.

2. Page Speed Optimization. Making your site and pages load as fast as possible.

Master these two and you’ve succeeded at technical SEO.


SEO Quotes on Keyword Research

7. “First: Focus on searcher intent. This should underpin all of your activities—research, creation and distribution. What is the searcher really trying to achieve and how is your content helping them reach this goal?”

— Simon Ensor,


Key Takeaway

It’s no longer considered smart SEO to just target “good” keywords—ones that get a fair number of searches and are easier to rank.

Now, more than ever, you need to know what the person’s intent is when they’re searching for a particular keyword

… and then tailor your content to give them exactly what they’re seeking.

Google Adwords Keyword Planner and Ubersuggest are both excellent free tools for finding seed keywords that you can further drill down to uncover potential golden opportunities.

Here’s an example of what I’d find by searching for the keyword “content marketing” on Ubersuggest.



8. “The shift toward longtail keywords will be even more essential to SEO success in 2018. Why? Because of voice search.”

— Jeff Keleher,


Key Takeaway

Thanks to voice search, longtail keywords are becoming the new norm.

It’s now smarter than ever to target keyword phrases that are four to six words long. Why? Because people are asking full sentenced questions when they use voice search devices.



So look for question-based keyword phrases when performing keyword research.

To do that, try Answer The Public, an incredible online keyword phrase research tool that’s perfect for finding questions your target audience is asking and uncovering golden longtail keyword opportunities with greater ease.

Just look at all the longtail keyword suggestions that come up when I search for “content marketing.”



9. “Unless there’s no rhyme or reason to your keyword research, you need to know which opportunities will take the least amount of your limited resources to yield the highest ROI.”

— Neil Patel,


Key Takeaway

Don’t waste time and resources chasing after keywords that are too hard to rank.

When all’s said and done, you won’t succeed with that type of strategy. You have to play it smart.

Focus on keywords that’ll give you the greatest average return per time and resources invested.


SEO Quotes on Content Optimization

10. “If you want to master SEO in 2018, you need to become a CTR Jedi.”

— Brian Dean,


Key Takeaway

It’s now more difficult than ever to be seen on Google (what with results being pushed below-the-fold and all).

Which means it’s now more important than ever that your result listing is optimized to get as many clicks as possible.

That means making sure every title tag, meta description and rich snippet is given special attention and strategically written to gain maximum attention.

CoSchedule’s Headline Analyzer is a good tool to start with. Your headline forms your title tag, and this free headline analyzer helps you make sure it’s emotionally charged and optimized to get clicks.

And if you use WordPress, Yoast SEO is a must-have plugin that lets you easily edit your title tags and meta descriptions from within your blog post.

11. “Instead of focusing on the top results position, set goals based on the overall opportunities available on each SERP for your prime keywords.”

— Ann Smarty,


Key Takeaway

As I said earlier, it’s now normal for Position 1 results on Google to be below-the-fold.

How do you overcome that obstacle? By optimizing your content to rank for Position 0.

Position 0 includes ranking for other opportunities on results like Featured Snippets, Local Packs, Image Carousels and Video Results.

To get started, check out this official post by Google covering the most prominent and important position on Google results pages.

12. “Good SEO is paying attention to all the details that most bloggers ignore.”

— Ryan Biddulph,


Key Takeaway

It’s not enough to just create in-depth, informative content.

People still won’t read it if they can’t find it online or if it’s a jumbled mess.

Smart marketers get that, and, as a result, are extremely detailed in regards to on-page optimization to drastically improve their chances of ranking higher.


What’s Next?

I just gave you 12 SEO quotes that’ll inform and inspire you to take your business to new heights in 2018.

Which quote was your favorite? Which one had the greatest impact on you?

Take that quote and take action on it today.

To quote a pretty famous and influential inventor:

“The successful person makes a habit of doing what the failing person doesn’t like to do.”

— Thomas Edison




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