You heard me saying numerous times that you can find new link building opportunities by spying competitors. But are all the backlinks of your competitors good? No! Just because they are ranking higher than you in Google, it doesn’t necessarily mean that all their backlinks are good. The truth is that only some of their …

Link building is the most important of all off-site SEO activities. If done correctly, it helps enormously, but if done incorrectly, it squanders valuable resources and has a neutral or even negative impact on SEO. Before you answer the question, “Am I building the right Backlinks?,” you first have to answer this question: “Why am …

I like to think at SEO as a game between you and the search engines. To be the winner, you have to follow the rules and be smart when applying various techniques. The rules of the game are often changing and things that used to work a few years ago are obsolete now. To help …