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Which WordPress Theme Should You Choose? Look No Further!

When shopping around for WordPress themes, we’re like kids in a huge, digital candy shop.

Trying to count the number of WordPress themes available on the internet?

Let me stop you before you hit 10,000.

It’s an impossible task. There are thousands upon thousands of themes currently floating around the web, from the official WordPress repository (with over 4,000 alone) to independent theme companies and developers, theme marketplaces and template sites.

Are we spoiled for choice? Without a doubt.

So, when it comes to choosing which WordPress theme to use, the first and most important step is to narrow down your options.

Only look at themes that can provide what you need for your website.

So, first things first! Figure out what you need.

Is your site sales-centered? Committed to becoming a trustworthy resource? Perhaps you’re focusing on growing your audience?

No matter what it is you’ve set out to achieve, you need to understand the goals and objectives of your site so that you can choose a theme that complements and supports them.

After all, the quality of your website is dependent on how successful it is at achieving your goals, objectives and targets.

It makes sense to choose a theme that allows you to maintain your key focus.

Eliminate any themes that don’t meet your unique needs.

Once you’ve narrowed your choices down to a particular type of theme, then you can consider some other factors, including personal taste, level of web design skill and types of media you’ll be working with.

Here’s where you can start narrowing down your options.

Which WordPress Theme Should I Choose? Options to Suit Every Website

Focus: SEO and Conversions

If your focus is on SEO and conversions, you’re trying to increase the amount of traffic and visitors to your site so that you can lead them towards completing an action, whether that’s making an inquiry, signing up for email newsletters, making a purchase or something else entirely.

Your site should be heavily centered on SEO-friendliness and lead generation, and you’re likely to be measuring data points like website traffic, bounce rate, page visits and conversion rate.

While there’s no such thing as an automatically search-engine-optimized CMS—and that includes WordPress—there are ways you can ensure your site is SEO-friendly.

For example, you can choose a theme that’s easy to manually optimize for conversions with a good SEO strategy.

A number of WordPress themes and frameworks are built as a simple starting point for you to apply SEO and CRO (conversion rate optimization) elements, and these are a great place to begin.

Which theme should I choose?

  • Divi by Elegant Themes — A versatile framework-theme combo that offers fast load times, social media integration and optimized code by design.

Focus: Being an Authoritative Resource

Becoming an authoritative resource goes hand-in-hand with SEO, similarly working to drive visitors to your site by establishing trust and creating the optimal user experience.

If this is your website’s goal, you’ll be producing regular, quality content while engaging and interacting with your audience to build customer loyalty and trust in your authority.

Your content needs to be relevant, informative and insightful, driving readers through the “psychology of trust” cycle.

With repeated visits, readers will come to associate your brand with knowledge, accurate information and the positive experience they have every time they stop by.

The WordPress theme you choose should allow your website to tell a story in an appealing and interesting way while promoting conversation and discussion.

It should have a minimalist design that doesn’t distract from your content, full-screen layouts to create an engaging and immersive reading experience, and a heavy UX (user experience design) focus with easy, intuitive navigation.

Which theme should I choose?

  • Fall by Obox Themes — A completely customizable theme that features a responsive masonry layout and clean, distraction-free pages to allow you to tell your story.
  • Fable by Elegant Themes — Designed for storytelling, Fable has a full-width layout and easy reading of long posts to create an immersive experience for users.
  • Ink by Codestag — A feature-rich theme comparable to sites like Medium that helps you display content in an attractive, streamlined and easy-to-read way.

Focus: E-commerce and Sales

An e-commerce website might seem straightforward, but there’s actually much more to it than meets the eye.

The design of sales-centered sites is extremely important, and not applying the right elements can often be the difference between a purchase and a customer gone to your competitor.

If you’re looking to achieve sales as a primary goal, you need to provide:

  • intuitive navigation that’s easy to follow
  • targeted product information paired with high-quality images and/or video
  • mobile responsiveness
  • fast load times
  • search capabilities
  • a simple checkout process
  • a variety of payment options
  • a high level of customer support

And that’s just to start!

For an e-commerce site to succeed with so much competition, it needs to make it as easy as possible for the customer to complete the sales journey.

Look out for WordPress themes that also support WooCommerce (the most popular plugin for e-commerce) and other plugins that allow you to improve or simplify your sales process for the user.

Which theme should I choose?

  • Flatsome by UX-themes — A powerful and customizable theme based around the bundled WooCommerce plugin to create an intuitive and hassle-free shopping experience.
  • Shopkeeper by getbowtied  Integrated with WooCommerce, Shopkeeper features appealing, easy to navigate pages with a simple yet striking design.
  • Velo by sunrisetheme — With a strong focus on its online shop, Velo allows you to deliver the optimal shopping experience by designing product pages right down to the last detail.

Focus: Building an Audience

Generally a core focus for younger sites or start-ups, building an audience is about getting your name out there and growing your brand recognition.

You need to have a thorough understanding of your target audience, what they’re interested in and what they engage with.

Then you must create a variety of high-quality content to draw them in and to keep them coming back.

For a website to support this goal, it needs to be centered on engagement and interaction, with smooth social media integration.

Social media plays a key role in audience building through its prevalence in our daily lives, naturally promoting the sharing of information and ideas and presenting the very real opportunity of both organic and paid brand growth.

The design of the site is also very important, as is the quality of the content—together they should work to create a good user experience and meet your audience’s needs.

Which theme should I choose?

  • KLEO by SeventhQueen — Focused on community building for every skill level, KLEO is easy to use and customize while offering intuitive navigation for the user.
  • Socialize by GhostPool — A multi-purpose theme integrated with the BuddyPress plugin, allowing you to build a community while connecting seamlessly with social media.
  • Cardinal by SwiftIdeas — Simple yet powerful, Cardinal lets you customize your pages with a versatile drag-and-drop page builder to entice and engage users.

Focus: Controlling Costs

A simple but sometimes inevitable goal, controlling (or even just reducing) costs is a necessary and very real fact of life for many organizations.

It’s also—luckily—one that can be supported by any number of free WordPress themes available from the WordPress theme depository, theme shops and independent developers.

It’s important to remember here, though, that while there are plenty of high-quality, free themes to choose from with all the features you need for a basic website, you should still look at scaling your website as you grow.

Sure, a free theme is great for beginners who are just starting out or when you need to cut costs, but as you expand and look to project a more professional, trustworthy image, your website needs to reflect that.

The good news is that, when you do get to that point, you can find a lot of premium WordPress themes for a reasonable, one-off cost that provide the enhanced design, SEO and UX capabilities you’ll require to compete online at a higher level.

Which theme should I choose?

  • Sparkling by Silkalns — Streamlined and professional-looking, Sparkling is a great all round theme that’s SEO-friendly and optimized for mobile responsiveness.
  • Ascent by Pitabas — One of the most popular responsive themes (of both premium and free), Ascent is high-quality and visually rich with plenty of customization options.
  • Beans — An intuitive and responsive theme, Beans creates a great user experience through clean design and fast load times, particularly for images.

The Final Word on WordPress Theme Choice

Yes, which WordPress theme you choose for your website will come down to a range of factors.

But your overall focus or goal is one that must be taken into consideration. It’s what will drive your entire marketing strategy. Don’t stop looking until you’ve found a theme that works for you, not against you.

Do your research, ask questions and take a good look at demos and sample websites that use the themes you’re considering.

The perfect theme is out there in one of those jars of delicious digital candy, you just have to find it and scoop it up.






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